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Marc Lou: "Is SaaS Dead?" 758 Startups, Median Shrinking
Marc Lou analysed 758 TrustMRR startups: median MRR is down about 11% a year, B2C is worse than B2B. Here is what the data shows, and what critics say.
Field notes
Stories from the scene.
Short, original pieces about indie hackers and the products that stuck. We point you to primary sources. We do not reprint their books.
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Marc Lou vs beehiiv: The Vibe-Coded Newsletter Fight
Marc Lou left beehiiv over price hikes, vibe-coded MailCheap, and open-sourced a beehiiv alternative. Tyler Denk fired back. Pieter Levels sided with Marc.
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Pieter Levels Says "Software Is Dead." Tech Replies
On 11 October 2026 Pieter Levels wrote "Software is dead." Others called it "SaaS is dead." Here is who agreed, who pushed back, and the API he then sold.
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Rob Hallam’s Attention Playbook Pre-Sale Showed a $14,481.90 Balance
SuperX co-founder Rob Hallam launched The Attention Playbook, an X growth course. A morning-after screenshot showed a $14,481.90 balance; the public counter later read 105 sold at $199.
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How Pieter Levels Passed $10M a Year — With a 94.5% Margin and ETF + Startup Bets
On 23 Sep 2026 Levels said he hit $10M/y in revenue plus investment gains. Business stayed ~$200–250K/mo; margins ~94.5% after vibe-coding away SaaS; capital went into ETFs and tools he uses.
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How Postiz Grew From $17K to $143K MRR by Selling to AI Agents
Nevo David’s Postiz pivoted for OpenClaw and other AI agents. Founder-reported MRR jumped from ~$17K to ~$143K in four months; TrustMRR later showed ~$223K Stripe-verified.
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Marc Lou Sold His Body for HYROX — and Made $112,000
Indie maker Marc Lou auctioned 15 temporary tattoo slots for HYROX İzmir. Final haul $112k. Stanley paid $20k for glutes; Higgsfield bought 10 slots.
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How Pieter Levels Vibe-Coded Away ~$25,000 a Month in SaaS
Levels cancelled ScrapingBee, Weather API, Mapbox, Google Vision, human mods and more — vibe-coding replacements on a VPS. Founder-reported ~$25k/mo.
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Marc Lou’s $3M, 36 startups, and the case for not quitting
Marc Lou says he made $3M across 36 startups in about 10 years — and published a free book. The headline is a decade of not quitting, not one lucky app.